Vision of Wolff Media — Work
Engagement
Building audiences through intentional content strategy, data-informed posting, and storytelling that connects. Covering 10+ sports at the collegiate level, and marketing to almost every audience imaginable.
1.5M+
Total Views
80K
Single Post Record
1M+
Personal Reel Views
50K+
Top Design Post
10+
Sports Covered
01 — Instagram
Instagram Growth
My work on the LVC Athletics Instagram has consistently driven strong engagement numbers. By pairing quick-turn video production with algorithm-aware posting strategies (trending audio, optimal timing, and strong hooks), I've helped grow reach and follower counts across the program's accounts.
My personal account @visionofwolff has accumulated over 1,000,000 total views from sports reels alone, with individual posts regularly exceeding 5,000–16,000 views.
Every reel starts with a question: what will make someone stop scrolling in the first two seconds? That question shapes everything from the opening shot to the caption to the timing of the post.
My personal account @visionofwolff has accumulated over 1,000,000 total views from sports reels alone, with individual posts regularly exceeding 5,000–16,000 views.
Every reel starts with a question: what will make someone stop scrolling in the first two seconds? That question shapes everything from the opening shot to the caption to the timing of the post.
100K+
Personal Reel Views
16K
Top Single Reel
02 — Design + Performance
Record-Breaking Post
The graphic I designed celebrating our striker's all-time goals record generated over 50,000 views, the highest static post performance I've produced for the LVC Athletics program. This post proved that strong graphic design, when combined with emotional storytelling and smart timing, can far outperform standard photo or video content.
The design drew on all original photography and footage I had captured throughout the season, creating a piece that felt personal and earned rather than templated. The post resonated because the story was real — and the design treated it that way.
The design drew on all original photography and footage I had captured throughout the season, creating a piece that felt personal and earned rather than templated. The post resonated because the story was real — and the design treated it that way.
50K+
Views on Post
#1
Top Program Post
03 — Methodology
Audience Strategy
Engagement isn't an accident, it's the result of intentional decisions made before, during, and after content creation. I study platform trends, track post performance over time, and adjust my approach based on what the data tells me.
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01
Hook FirstEvery piece of content is built around a strong opening. Whether that's a striking visual, a stat graphic, or a motion sequence that forces a second look. The first two seconds are the only seconds that matter until they aren't.
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02
Audio & TimingReels posted with trending audio during peak windows consistently outperform those without. I research audio trends weekly and plan posting windows around platform activity data, not convenience.
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03
Platform AdaptationContent is adapted, not copied, across platforms. A highlight reel posted to Instagram is cut differently than the version posted on facebook. Each channel gets a version built for its audience.
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04
Emotional RelevanceThe highest-performing posts I've made have one thing in common: they meant something to the people in them. Milestone moments, senior days, record-breakers. These posts travel because the audience shares them. I build content with that shareability in mind from the start.
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05
Post-Performance ReviewEvery significant post is reviewed after 48–72 hours: reach, saves, shares, profile visits. That data informs the next post, adjusting caption length, thumbnail choice, or content format based on what actually moved the needle.
04 — Platforms
Platform Breakdown
How my content performs across different channels and formats.
Instagram Reels
1M+
Cumulative views across sports reels on my personal @visionofwolff account. My reels are built on strong hook structure, incredible videography, and well-timed posting.
Graphic Design Posts
250K+
The record-breaking goal graphic for LVC Soccer generated over 50,000 views alone, the highest single-post reach of any graphic I've produced. Proof that design-first content can outperform video when the story is right.
LVC Athletics Accounts
Multi-Sport
Content produced across LVC Football, Men's Soccer, Women's Basketball, and more. Each piece of content managed with its own tone, audience profile, and engagement strategy tailored to the sport and fanbase.
Instagram Management
Community Interactions
Under my management, I was able to increase following, comments, shares, and reposts by a large margin. Successful social media is building a community, not just getting views.
LVC Marketing
All Audiences
Marketing to all audiences is something that requires time, planning, and understanding. I was able to build all of those skills and make content that the students and families of LVC loved and enjoyed.
Cross-Platform Voice
Consistent Brand
Across every channel, the visual identity and editorial voice stay consistent. Using the same color language, same storytelling priorities, same standard of quality; even as the format and tone shift to fit the platform.